Th context of experience of Uniti

In this project I worked with my fellow student, Kristine Lundteppen, to create an experience of a car brand. Our case was Uniti, which is a electrical car startup company in Sweden. Our focus was on creating something that would enhance the cars longevity. In the following text you can read about different suggested solutions on how to create an experience in the different phases of the customer journey. We saw this car as something young and playful and played along with that in our designs. We visioned this car as a small getaway car that could be a link between the city and the nature. That would most likely be an increasing need for people living in cities in the years to come. This would give the car something you would't expect and it would have differentiated itself of other similar newcomers. 

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